Tag: Sustainable strategy
The quiet revolution in business For decades, business advantage has been measured by one number, profit. But over the years we have seen some very dubious, if not outright wrong, business practices that were used because of this short-term and narrow focus. Right now, the ground is shifting. Customers care how things are made, employees…
Some businesses inspire fierce loyalty, while others fade into irrelevance. Take Patagonia—known for its commitment to environmental sustainability, its customers trust that every purchase supports a greater mission. It flexes its purpose-driven muscles to engender deep commitment from its employees, customers, and suppliers. Now contrast that with WeWork, a company that promised to “elevate the…