Tag: Purpose-driven business
Most small business owners think branding is about logos, colours, and fonts. And yes, those are part of it, but they’re not the whole story. You need the whole package to stand out. Branding is really about perception. It’s the strategic art of shaping what people expect from you and how they emotionally connect with…
The quiet revolution in business For decades, business advantage has been measured by one number, profit. But over the years we have seen some very dubious, if not outright wrong, business practices that were used because of this short-term and narrow focus. Right now, the ground is shifting. Customers care how things are made, employees…
One of the questions I hear most often is: “How do we know if building an impact-focussed culture is actually working?” It’s a great question, and it matters more than most people think. The only real way to know, is to measure it. See, having a clear purpose is important, but it’s not enough. If…
In a recent post, we explored why an impact-driven strategy isn’t just a nice-to-have, but a fundamental key to sustainable business growth. We moved beyond the often-abstract concept of “purpose” to focus on tangible, measurable impact – the real difference your business makes in the world. But, what we really need is a focus on…
Some businesses inspire fierce loyalty, while others fade into irrelevance. Take Patagonia—known for its commitment to environmental sustainability, its customers trust that every purchase supports a greater mission. It flexes its purpose-driven muscles to engender deep commitment from its employees, customers, and suppliers. Now contrast that with WeWork, a company that promised to “elevate the…