Tag: customer loyalty
Most small business owners think branding is about logos, colours, and fonts. And yes, those are part of it, but they’re not the whole story. You need the whole package to stand out. Branding is really about perception. It’s the strategic art of shaping what people expect from you and how they emotionally connect with…
The quiet revolution in business For decades, business advantage has been measured by one number, profit. But over the years we have seen some very dubious, if not outright wrong, business practices that were used because of this short-term and narrow focus. Right now, the ground is shifting. Customers care how things are made, employees…
Here’s why smart companies are investing in story, not just sales I get it, you’re watching the news, scrolling your feed, and the message is loud and clear. The economy’s shaky, costs are rising, and uncertainty is the new normal. If you’re running a business, the natural instinct is to pull back from advertising and…