Tag: consumer trust
The oldest trick in the book became the newest competitive advantage Here’s a puzzle that would perplex even the sharpest marketing minds: we’ve spent decades perfecting trust building marketing online, yet consumers trust us less than ever. Digital marketing budgets have exploded 400% in the past decade, while customer trust has plummeted in the opposite…
Here’s why smart companies are investing in story, not just sales I get it, you’re watching the news, scrolling your feed, and the message is loud and clear. The economy’s shaky, costs are rising, and uncertainty is the new normal. If you’re running a business, the natural instinct is to pull back from advertising and…