Tag: business strategy
A different take on the oldest conflict in business The Usual Suspects Walk into any business conference and you’ll hear the same complaint echoing from breakout rooms: “Sales and Marketing just can’t get along.” The symptoms are depressingly familiar. There is finger-pointing over lead quality, wars over who gets credit for purchases, and that awkward…
If you’ve been in business for any length of time, I am sure you’ve come across some moment where you had a “gut feeling” about something. A time when your instincts were telling you something that they thought were really important. The research calls this “tacit knowledge,” which is academic-speak for “all the stuff you…
The quiet revolution in business For decades, business advantage has been measured by one number, profit. But over the years we have seen some very dubious, if not outright wrong, business practices that were used because of this short-term and narrow focus. Right now, the ground is shifting. Customers care how things are made, employees…
One of the questions I hear most often is: “How do we know if building an impact-focussed culture is actually working?” It’s a great question, and it matters more than most people think. The only real way to know, is to measure it. See, having a clear purpose is important, but it’s not enough. If…