Tag: brand trust
Why Physical Marketing Materials Are Still the Most Powerful Signal For Building Trust The Peacock’s Tail Picture a peacock dragging around that ridiculous, gaudy tail. It’s huge. It’s impractical. It makes the bird slower, more visible to predators, and burns energy just to maintain. By every measure of efficiency, it’s a terrible design, but its…
The oldest trick in the book became the newest competitive advantage Here’s a puzzle that would perplex even the sharpest marketing minds: we’ve spent decades perfecting trust building marketing online, yet consumers trust us less than ever. Digital marketing budgets have exploded 400% in the past decade, while customer trust has plummeted in the opposite…
Most small business owners think branding is about logos, colours, and fonts. And yes, those are part of it, but they’re not the whole story. You need the whole package to stand out. Branding is really about perception. It’s the strategic art of shaping what people expect from you and how they emotionally connect with…