Tag: brand strategy
Why Physical Marketing Materials Are Still the Most Powerful Signal For Building Trust The Peacock’s Tail Picture a peacock dragging around that ridiculous, gaudy tail. It’s huge. It’s impractical. It makes the bird slower, more visible to predators, and burns energy just to maintain. By every measure of efficiency, it’s a terrible design, but its…
Most small business owners think branding is about logos, colours, and fonts. And yes, those are part of it, but they’re not the whole story. You need the whole package to stand out. Branding is really about perception. It’s the strategic art of shaping what people expect from you and how they emotionally connect with…
Here’s why smart companies are investing in story, not just sales I get it, you’re watching the news, scrolling your feed, and the message is loud and clear. The economy’s shaky, costs are rising, and uncertainty is the new normal. If you’re running a business, the natural instinct is to pull back from advertising and…