Marketing strategy built on how customers actually think, not how we wish they thought.

Most businesses compete on features, price, and “unique selling propositions” that aren’t remotely unique. Meanwhile, customers are making decisions based on feelings, social signals, and completely irrational factors they’d never admit to.

I help you understand the psychology driving decisions in your market, then build positioning and messaging strategies around those insights. Not brand therapy, just marketing strategy that works with human nature instead of against it.

Through my workshops, consulting, and local strategy sessions, I lead people through a framework that helps them be better prepared for the changes that are necessary in increasingly uncertain markets. We essentially work through the following high-level structure:

• Discover → What psychological forces actually drive purchase decisions in your category? (Not what customers say, but what they actually do.)
• Assess → Where is your current marketing fighting against human psychology instead of working with it? Where are the gaps between your strategy and how you show up physically?
• Adjust → Strategic changes to positioning, messaging, and physical presence that make you easier to choose.
• Practice → Implementation, testing, and refinement. Marketing isn’t a project—it’s a practice.

I’m taking everything I’ve learned from a wide variety education and experience and packaging it into practical, no-nonsense training that won’t waste your time. However we connect, you’ll get clear, actionable steps to build a stronger business.

Want to see if we’re a fit? Contact me and we’ll see!
No corporate jargon, no endless meetings – just practical strategies that work.