Category: Strategy
Why Physical Marketing Materials Are Still the Most Powerful Signal For Building Trust The Peacock’s Tail Picture a peacock dragging around that ridiculous, gaudy tail. It’s huge. It’s impractical. It makes the bird slower, more visible to predators, and burns energy just to maintain. By every measure of efficiency, it’s a terrible design, but its…
If you’ve been in business for any length of time, I am sure you’ve come across some moment where you had a “gut feeling” about something. A time when your instincts were telling you something that they thought were really important. The research calls this “tacit knowledge,” which is academic-speak for “all the stuff you…
Let’s start with a hard truth: your five-year strategy plan is fiction. Not malicious fiction, more like fan fiction. It’s what you wish the world would do, if only it had the decency to follow your slide deck. But the real world? It doesn’t care. Customers zig. Suppliers vanish. Technology moves on while you’re still…