Category: Impact Focus
A different take on the oldest conflict in business The Usual Suspects Walk into any business conference and you’ll hear the same complaint echoing from breakout rooms: “Sales and Marketing just can’t get along.” The symptoms are depressingly familiar. There is finger-pointing over lead quality, wars over who gets credit for purchases, and that awkward…
The quiet revolution in business For decades, business advantage has been measured by one number, profit. But over the years we have seen some very dubious, if not outright wrong, business practices that were used because of this short-term and narrow focus. Right now, the ground is shifting. Customers care how things are made, employees…
Here’s why smart companies are investing in story, not just sales I get it, you’re watching the news, scrolling your feed, and the message is loud and clear. The economy’s shaky, costs are rising, and uncertainty is the new normal. If you’re running a business, the natural instinct is to pull back from advertising and…
In a recent post, we explored why an impact-driven strategy isn’t just a nice-to-have, but a fundamental key to sustainable business growth. We moved beyond the often-abstract concept of “purpose” to focus on tangible, measurable impact – the real difference your business makes in the world. But, what we really need is a focus on…
For years, businesses have been encouraged to embrace purpose—to define a deeper reason for their existence beyond profit. While purpose is important, it often remains abstract, disconnected from daily operations. What truly drives sustainable success isn’t just having a purpose—it’s making a measurable impact. As a Christian, I believe that businesses, like individuals, are designed…