Your customers don’t buy what you do. They buy why it matters.
You’ve got a good business. Good products. Fair prices. But somehow, you’re still competing on the same tired features as everyone else in your category. Your marketing feels like shouting into a void. Deep down, you know there’s a more interesting story to tell. You just can’t quite find it.
Most businesses fail at marketing because they’re trying to be rational in an irrational world.
People don’t buy the best product. They buy the one that makes them feel something. The one that signals something about who they are. The one that solves a problem they didn’t even know they had.
At Purpose Pivot, I help businesses discover the psychological triggers that actually drive customer behavior, and then build marketing strategies around those insights. This isn’t about creating fluffy mission statements that don’t change anything. This is about real, behavioral psychology applied to how you show up, what you say, and why people choose you.
Marketing is applied psychology. Most people are just doing it backwards.
Your competition is obsessing over features, price points, and “unique selling propositions” that aren’t remotely unique. Meanwhile, customers are making decisions based on feelings, social proof, and completely irrational factors they’d never admit to.
The businesses that win aren’t the ones with the best product. They’re the ones who understand:
- Why people really buy (hint: it’s never what they say in focus groups)
- How to make the invisible visible through their marketing.
- What story your category is telling, and how to tell a different one
I HELP YOU Identify the DEEPER NEED YOU SOLVE SO YOU CAN Build marketing strategies that REALLY CONNECT.
Sometimes the biggest breakthrough is realizing what you’re already doing right.
The assessment below reveals why your best clients choose you over cheaper alternatives, and why you’ve been underselling your real value.
Marketing Strategy Consulting
For businesses that know they’re not showing up right, but can’t quite articulate why, I help you identify the irrational, emotional reasons people buy from you (or your competitors), reframe your positioning around human psychology (not product features), and build marketing strategies that work with how people actually make decisions.
Blog
Explore a rich collection of articles, insights, and strategies to inform and inspire your brand’s journey.
The Hidden Value of High-Cost Marketing: Building Trust Through Price
Why Physical Marketing Materials Are Still the Most Powerful Signal For Building Trust The…
How to stop the finger-pointing between sales and marketing
A different take on the oldest conflict in business The Usual Suspects Walk into…
Trust Building Marketing Is Better for the Real World
The oldest trick in the book became the newest competitive advantage Here’s a puzzle…
“Most business consultants tell you to work ON your business, not IN it.
But they never tell you HOW. This is how.”
Your Business Can truly CONNECT IN A WAY PEOPLE NEVER CHOOSE SOMEONE ELSE.
Schedule a Discovery Call!